Baby, I'm back!- Baby Phat Nail Art Tribute



                                                        
The Urban Clothing Line Baby Phat was established in 1998. Baby Phat was once an extension of Phat Farm, the clothing line founded by Hip Hop Mogul, Russell Simmons. Russell Simmons appointed his wife, Kimora Lee Simmons was appointed CEO/Creative Director the line in 1999 and grew the brand to the fixture that it was in the Hip Hop Community.
                                                 
Kimora Lee Simmons was a Supermodel in the 90's. She has been modeling since the age of 13. Her time as a fashion model as well as her proximity to the Hip Hop scene made her a credible source to rebuild the brand to cater to urban women.

The Baby Phat logo as an elegant script barring the brand name with a sleek wavy tailed cat in between the two words. The brand featured clothing, shoes, accessories, and even a prepaid Visa card. Common themes with Baby Phat were combining street wear with high fashion which Kimora Lee Simmons cites as being inspired by Lil' Kim and Mary J. Blige. For example, Baby Phat sneakers were athletic looking but featured rhinestones in the logo and were sold with satin cheetah print bags. The clothes fit tight to the body, were low cut, and more often than not carried a shiny element via rhinestones or gold embossing.

I  remember many a Saturday afternoon combing through magazines to look for a Baby Phat Ad. These ads typically feature Kimora herself with her two daughters doing something fabulous while covered head to toe in Baby Phat. These ads gave all Hip-Hop girls something to strive toward. Anyone could be the "It Girl" in Baby Phat.

                                                  

I use to collect samples of the Baby Phat "Goddess" perfume from Teen Magazine so that I could rub the pages on me and hopefully smell like a ”Goddess”. I mostly ended up with paper cuts but I felt fancy. When I bought my first pair of Baby Phat Sneakers with a matching T-Shirt, I forbid my whole family for speaking to me the entire Summer because I was just too ~Fabulous~.

Alas, 2010 saw the disappearance of the popular brand.

Update: Dreams do come true because I've received word that Baby Phat is being revived! Queue the celebratory nail art!
                          

via GIPHY

                                       

Thanks for stopping by on this fabulous Friday!

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